While SEO is the process of ranking your site naturally, Search Engine Marketing or Paid Advertising is the contrary. It is a means to gain website traffic through the likes of “pay-per-click”. Google Adwords and Facebook Advertising fall under this umbrella.
This strategy is ideal for brands that want to rank in their identified keywords, or have their ads shown in the right target segments.
Our biggest advantage is our specialized marketing approach especially because most of the companies we work
for have no previous experience in executing this strategy. Since we cater specifically to Safari companies in Africa, we don’t
need to do the part where you tell us about your industry and where you want to rank for. A quick look at your website and we
know exactly what to do.
Although there are a lot of platforms available to advertise, below are the most common
online advertising platforms used by local safari companies:
Before beginning a campaign, we will advise if you have the right landing pages, if your website has been optimized and indexed by Google, among other factors that affect the overall clickthrough rate. Our goal is for our link to get a click and for that click to turn into an inquiry. Once an inquiry has been sent, the conversion process, meaning whether that client will actually book, is entirely up to your sales team.
You need a properly audited site to ensure that your site confirms to Google standards. You need very targeted landing pages. Lastly, a reasonable budget to start the campaign. A budget of 50 USD per week is the minimum amount we recommend.
We do not suggest proceeding with Google Adwords or Facebook advertising without any proper landing pages. This will not only waste your resources but also undermine our credibility 🙂 It will simply not work. As an example, we cannot advertise a copy “Book our Great Migration Safari Tours” and then direct users to a general Tanzania page, or worst, Uganda safari page. This results in very low clickthrough rate and a more expensive pay-per-click cost. We can do proper landing pages for you (at an added cost) or we can give you free consultation on how to go about this and have your team execute.